The Park, Creators of Brand Proof
The unique combination of the The Park’s founders’ backgrounds in Marketing Strategy, Events, PR, TV, Advertising, Psychology, and Sponsorship informs our approach. We work with brands that mean something, to help them prove it to their customers and internal stakeholders, by creating Brand Proof. It’s an approach that uses our vast experience and something we can measure using our very own IP.
So what does Brand Proof look like in action? What’s a tangible thing we’d do? It could be forming a partnership or creating an experience that causes waves in the physical and digital world, or even developing a piece of NPD. It’s about standing for something, creating something, doing something, that you can then talk about in broader media channels to prove what you’re about.
Most recently Jack was based in Sydney where he was the co-founder and General Manager of M&C Saatchi Sport & Entertainment, a role he held for eight years.
Jack has a diverse background working across numerous disciplines but with the common thread of harnessing people’s passion. Jack wholeheartedly believes that if you can align a brand with something people truly care about and provide them with a positive, unforgettable experience you’ll be one step ahead of the game.
With a big passion for branded experiences, Lloyd has produced breathtaking campaigns for some of the world’s biggest brands and talent. With over sixteen years experience within the industry, Lloyd has worked at agencies including Cake, One Green Bean, Host, Splendid & M&C Saatchi Sport & Entertainment and strongly believes in creating unique and shareable experiences that enhance people’s lives.
Nothing excites Lloyd more than seeing someone’s reaction when they’re immersed in an experience he’s created and when those campaigns are successfully magnified to reach mass audiences.
Until founding The Park Will was Controller of Marketing & Media at ITV, most recently working on the youth cultural phenomenon that was Love Island. Prior to his four years at ITV he held several strategy roles in creative and media agencies globally.
With a particular focus on youth marketing and driving people to live events Will is an international speaker and author of multiple industry articles. Having worked across the full marketing mix he brings a unique perspective to experiential projects by approaching each one in the context of how they can interact with other marketing activity. Will has experience across most major sectors.